Meeting Dates

All webconferences begin at 12 noon Eastern unless noted below and are also both recorded and summarized for our international members and those with schedule conflicts.

2016:   1/11, 2/1, 3/7, 4/4, 5/2, 6/6, 7/11, 8/1, 9/12, 10/3, 11/7, 12/5.
2017:   1/9, 2/6, 3/6, 4/3, 5/1, 6/5, 7/10, 8/7, 9/11, 10/2, 11/6, 12/4.
2018:   1/8, 2/5, 3/5, 4/2, 5/7, 6/4, 7/9, 8/6, 9/10, 10/1, 11/5, 12/3.




Meeting Topics and Discussion Leaders.

Any missed? Available on the member portal in both video and PDF summaries.


CNN Worldwide, Scot Safon, Chief Marketing Officer.
  Discussing: "What Do You Want to be Famous For? The Marketing Question That Drives Brand Planning."

Siemens, John Clendening - Sr.V.P. Corporate Marketing Siemens Automation.
  Discussing: "Hiring and Retaining Top Marketing Talent."

Hersheys, Steven Schiller, VP, Marketing Excellence.
  Discussing: "Brand Marketing - How Sweet It Is."

Reebok, Thomas Shine, VP Sports Marketing & Entertainment Worldwide.
  Discussing: "Building a Culture of Marketing Performance."

IBM, Ann Wilson Cramer, Director of Corporate Affairs.
  Discussing: "How Marketing and Communications Can Leverage Corporate Citizenship to Deliver Greatness."

Reuters, Eran Barak, Global Head of Marketing and Strategy in Collaboration Services.
  Discussing: "What Exactly Is Customer Service? Defining the Art."

AXA Equitable, Michael DePiazza, V.P., Strategy & Innovation.
  Discussing: "A Case Study in Marketing Strategy and Innovation."

Motorola, Barbara Goworowski, Sr. Director, Marketing North America.
  Discussing: "Are Your Customers Listening? The Transformation to a Customer Focused Company."

SAP, Michael Brenner, V.P. of Global Marketing and Content Strategy.
  Discussing: "Eight Steps To Brand Publishing."

Conde Nast, Mei Lee, VP, Marketing.
  Discussing: "Leveraging Digital In?uencers To Successfully Scale Your Brand."

Wells Fargo, Chris Moloney, Chief Marketing Officer.
  Discussing: "Marketing in a Changing World."

Flextronics, Sanket Amberkar, Sr. Director, Strategic Marketing - Innovation, New Ventures & Energy.
  Discussing: "Strategic Marketing In A Changing World: A Segment Marketing Perspective."

Weather Channel, Eva Papoutsakis Smith, V.P., Sales Strategy.
  Discussing: "Transforming Market Value."

Harland Clarke, Stephen Nikitas, Sr. Marketing Strategist.
  Discussing: "Account Holder Insights that Unlock Greater Profit Potential."

Chubb Group, Michael Reicher, Sr. V.P., Eastern U.S. Marketing Officer.
  Discussing: "Building a Sales & Marketing Culture Within An Underwriting Organization."

New York Life, Barbara S. Cerf, V.P., Women's Market.
  Discussing: "The Women's Market: Engaging Minds."

Chicago Tribune, Kathleen O'Hara, V.P. Marketing.
  Discussing: "Readership/Circulation and Marketing."

Liz Claiborne, Jane Randel, VP, Corporate Communications.
  Discussing: "Cause Marketing."

Ryder System, Sheryl Pattek, V.P. of Marketing.
  Discussing: "Visibility and Driving Demand."

The Clorox Company, Doug Milliken, VP, Global Brand Development.
  Discussing: "How to Bring Design Thinking Into an Organization."

Clear Channel, Jeff Thomas, V.P. - Director of Sales & Marketing.
  Discussing: "Best Practices in Leveraging Radio."

Principal Financial, Mary O'Keefe, SVP & Chief Marketing Officer.
  Discussing: "Building a Brand -- A Case Study."

JVC Electronics, Karl Bearnarth, Sr. V.P., Corporate Marketing.
  Discussing: "Bringing Multiple Divisions Under One Brand Platform."

MGM Resorts, Sherri Gilligan, SVP, Marketing and Advertising.
  Discussing: "Social and Mobile Business."

McGraw Hill, Ted Smyth, Executive V.P., Corporate Affairs.
  Discussing: "Thought Leadership: Run it Like a Campaign!"

Chubb Group, Seth Hopkins, V.P., Chicago Regional Marketing Manager.
  Discussing: "Positioning / Selling a Premium Product Through Intermediaries in the Marketplace."

Oracle, Roland Smart, V.P. of Social & Community Marketing.
  Discussing: "Modern Marketing in an Agile World."

Campbell Soup, Jason Krever, Director, IT - Global Marketing and Communications.
  Discussing: "Five Practical Lessons for Marketing Tech Success."

Navistar, Kathy Seegebrecht, V.P., Marketing & Brand.
  Discussing: "Ducks in a Row: Five Steps to Marketing Alignment in B2B Networks."

General Mills, Rodolfo (Rudy) Rodriguez, Director, Multicultural Marketing.
  Discussing: "Multicultural Marketing."

Avis Budget, John Peebles, VP Online Marketing.
  Discussing: "The Medium is the Message: Moving Marketing From Mechanical to Electric."

Maidenform, Lucille DeHart, Chief Marketing Officer.
  Discussing: "A Look Into the Modern Marketing of an Iconic Company."

New York Life, Barbara S. Cerf, Corporate V.P., Women's Market.
  Discussing: "Strategies for Marketing to Women: Same Faces, New Places."

Gallup, Larry Emond, Chief Marketing Officer.
  Discussing: "Applied Behaviorial Economics: What it Means for Marketers."

Acxiom, Ben Rothfeld, Global Director, Marketing Strategy.
  Discussing: "Knowledge-Based Testing: Testing Your Way to Customer Nirvana."

Columbia Business School, David Rogers, Director, Center on Global Brand Leadership.
  Discussing: "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age."

Pitney Bowes, Jeff Stangle, Director Solutions Development.
  Discussing: "The Changing Postal Environment, New Requirements and New Opportunities."

Harrahs, Matt Bowers, Matt Bowers, V.P., Total Rewards and Marketing Training.
  Discussing: "Relationship Marketing Overview."

Intuit, Victor Cho, V.P. Web Marketing & Commerce.
  Discussing: "Eight Ways that the Web Changes Everything in Marketing."

Cardinal Health, Gary Dowdy, V.P., e-Business New Media.
  Discussing: "Internet Marketing - Getting the Basics Right."

HCA Healthcare, Suzanne K. Barnette, Director of Marketing and Public Relations.
  Discussing: "Crisis Communication."

Cargill, Mark Klein, Director of Communications.
  Discussing: "Stereotypes, Half Truths, Skewed Data and Just Plain Wrong Information."

CB Richard Ellis, Jena Hollensteiner, VP Marketing America.
  Discussing: "Marketing Innovation and Operational Efficiencies."

Alcatel-Lucent, Christina James, Sr. Marketing Manager.
  Discussing: "Measuring Performance of Marketing Programs: More than ROI."

Principal Financial, Mary O'Keefe, SVP and CMO.
  Discussing: "Branding: Making a Splash in the Sea of Sameness."

CareerBuilder.com, Amanda Thompson, National Account Executive.
  Discussing: "Tweets, Pokes and Links."

ManPower, Susan Wright-Boucher, Regional Director of Sales-Pacific Region.
  Discussing: "Employee Engagement as a Competitive Force."

Pirelli, Riccardo Cichi, VP of Sales and Marketing.
  Discussing: "Why Sales and Marketing Should Work Together."

Wrigleys, John Machak, Sr. Manager, Sales Capability and Performance.
  Discussing: "Now You're Talking: The Art of Constructing the Perfect 5 Minute Presentation."

AT&T Mobility, Karl Bricker, Regional Sales Director.
  Discussing: "Business Writing: From Intro to Closing and Beyond."


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